Mui San Primary Author Natasha Wijaya Indraningsih Primary Author mixed material bibliography Jakarta LSPR 2025 en English

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This capstone project focuses on the implementation of Slow MoveBazaar as a strategic platform to promote sustainable fashion practices in theurban areas of Jakarta and Tangerang. The project involves the real-worldexecution of fashion bazaar events that integrate sustainability into everydayconsumer experiences by encouraging conscious shopping behaviors.Through curated collections of secondhand clothing, thrift items, and thepromotion of pre-loved goods, this initiative seeks to inspire more responsibleconsumption habits and help reduce the amount of textile waste that ends upin landfills. Slow Move Bazaar also collaborates with local enterprises andsustainability-driven MSMEs, providing an inclusive platform to showcasetheir environmentally conscious products and connect with consumers whocare about both style and environmental values. In addition, the projectincorporates brand activations and event-based marketing strategies to makesustainable fashion more appealing and accessible particularly for youngergenerations. Ultimately, Slow Move Bazaar demonstrates how well-executed,community-focused events can drive real change in fashion consumption andsupport local businesses with sustainable missions. Kata Kunci: Sustainable fashion, Special Event, Slow Move Bazaar, Thrift Goods & Hawaiian Tropical Y2K Marketing Communication 2025 Capstone Project Grup Alexander Mamby Aruan, M.Si. Mui San Natasha Wijaya Indraningsih NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.MKT.070.25 S102812SP Hanya Tersedia Softcopy S1.MKT.070.25 sampul_skripsi.jpg.jpg 9690 2025-12-24 11:22:27 2025-12-30 11:56:22 machine generated